The Complete Idiot's Guide to Branding Yourself
Author | : Ray Paprocki |
Publisher | : Dorling Kindersley Ltd |
Total Pages | : 327 |
Release | : 2009-05-05 |
ISBN-10 | : 9780241883693 |
ISBN-13 | : 0241883695 |
Rating | : 4/5 (93 Downloads) |
Download or read book The Complete Idiot's Guide to Branding Yourself written by Ray Paprocki and published by Dorling Kindersley Ltd. This book was released on 2009-05-05 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: ? An in-depth understanding of the principles of successful brand building-in any context ? Practical tools to build and manage powerful relationships ? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both ? Advanced techniques to continually refine your unique personal brand