Download or read book Why Social Media Matters written by Kitty Porterfield and published by Solution Tree Press. This book was released on 2012-04-16 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so critical that school leaders embrace social media? And when you’re ready to start, what’s the best first step? Here’s everything you need to know to begin building a social media platform that nurtures relationships and garners support from your key stakeholders, including step-by-step instructions on how to use three of today’s most popular tools for social media: Twitter, Facebook, and blogs.