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Language: en
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Type: BOOK - Published: 2013-03-18 - Publisher: John Wiley & Sons
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin
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Type: BOOK - Published: 2019-11-14 - Publisher: Routledge
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
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Pages: 473
Type: BOOK - Published: 2015-08-17 - Publisher: Laurence King Publishing
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of
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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest
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Type: BOOK - Published: 2021-09-20 - Publisher: Springer Nature
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science
