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Marketing communication strategies for fashion brands and measurements of efficiency
Language: en
Pages: 97
Authors: Karola Schwindt
Categories: Business & Economics
Type: BOOK - Published: 2014-12-12 - Publisher: GRIN Verlag

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Bachelor Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, Niederrhein University of
Measuring Marketing and Brand Communications Performance
Language: en
Pages: 169
Authors: Elenica Pjero
Categories: Business & Economics
Type: BOOK - Published: 2020-02-18 - Publisher: Cambridge Scholars Publishing

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Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budg
Emotionalizing Fashion Retail
Language: en
Pages: 390
Authors: Jochen Strähle
Categories: Business & Economics
Type: BOOK - Published: 2015-04-09 - Publisher: BoD – Books on Demand

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The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers
Communicating Fashion Brands
Language: en
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Authors: Emily Huggard
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Type: BOOK - Published: 2020-02-19 - Publisher: Routledge

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This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful
Fashion Branding and Communication
Language: en
Pages: 188
Authors: Byoungho Jin
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Type: BOOK - Published: 2017-04-26 - Publisher: Springer

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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu