Download or read book Mission: Intangible written by Dr. Nir Kossovsky and published by Trafford Publishing. This book was released on 2010-03-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Mission: Intangible. Managing risk and reputation to create enterprise value, the author shares value-creating strategies for conquering headline risks and helping corporate executives, C-suite leaders, and business directors protect their most critical business processes. Dr. Nir Kossovsky, chief executive of Steel City Re has spent the last 30 years helping companies increase, protect, and restore their intangible asset value. Dr Kossovsky offers convincing proof that protecting a company's intangible assets is an investment in reputation resilience and value creation. By reading this book, business leaders will obtain the knowledge and insights they need to: Identify how intangible assets contribute to enterprise value Build a business case for allocating resources to protect and grow intangible asset value Manage intangible assets to create a competitive edge and reputation resilience Mitigate risks that may reduce intangible asset value Develop superior strategies for communicating value to stakeholders Dr. Kossovskys insightful methods for managing ethical compliance, quality, safety, sustainability and security will help businesses compete successfully in a dynamic global economy. Click here to read what experts are saying about Mission: Intangible. Click here for ideas on how to use Mission: Intangible in a classroom setting.