Download or read book Program Or be Programmed written by Douglas Rushkoff and published by OR Books. This book was released on 2010 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the internet good or bad? How can technology be directed? In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognise programming as the new literacy of the digital age and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.