Download or read book RETAIL BUSINESS KIT FOR DUMMIES(With CD) written by Rick Segel and published by John Wiley & Sons. This book was released on 2007-12-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop - finding the perfect location, choosing and purchasing merchandise, and hiring employees. The book also furnishes information on how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. It also contains great advice on the art of selling and the fundamentals of promotion and advertising.The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. · Ten Common Retailing Myths · Ten Keys to Retailing Success · Ten Common Retail Mistakes · Ten Reasons to Shop at Independent Specialty Stores · Ten Ways to WOW a Customer