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Strategic Market Management

Strategic Market Management
Author :
Publisher : John Wiley & Sons
Total Pages : 369
Release :
ISBN-10 : 9780470689752
ISBN-13 : 0470689757
Rating : 4/5 (52 Downloads)
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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.


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