Taking Our Country Back

Taking Our Country Back
Author :
Publisher : Oxford University Press, USA
Total Pages : 246
Release :
ISBN-10 : 9780199936786
ISBN-13 : 0199936781
Rating : 4/5 (86 Downloads)

Book Synopsis Taking Our Country Back by : Daniel Kreiss

Download or read book Taking Our Country Back written by Daniel Kreiss and published by Oxford University Press, USA. This book was released on 2012-08-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the campaign game. After the election, these individuals founded an array of consulting firms and training organizations and staffed prominent Democratic campaigns. In the process, they carried their innovations across Democratic politics and contributed to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning. Through a detailed history of new media and political campaigning, Taking Our Country Back contributes to an interdisciplinary body of scholarship from communication, sociology, and political science. The book theorizes processes of innovation in online electoral politics and gives readers a new understanding of how the internet and its use by the Dean campaign have fundamentally changed the field of political campaigning. Kreiss shows how these innovations, exemplified by the Dean and Obama campaigns, were the product of the movement of staffers between industries and within organizational structures. Such movement provided a space for technical development and incentives for experimentation. Taking Our Country Back is a serious and vital analysis, both on-the-ground and theoretical, of how a small group of internet staffers transformed what campaigning means today and how cultural work mobilizes and motivates supporters to participate in collective action.


Taking Our Country Back Related Books

Taking Our Country Back
Language: en
Pages: 246
Authors: Daniel Kreiss
Categories: Computers
Type: BOOK - Published: 2012-08-16 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on o
Taking Our Country Back
Language: en
Pages: 245
Authors: Daniel Kreiss
Categories: Political Science
Type: BOOK - Published: 2012-08-16 - Publisher: OUP USA

DOWNLOAD EBOOK

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on o
You Have the Power
Language: en
Pages: 216
Authors: Howard Dean
Categories: Political leadership
Type: BOOK - Published: 2004 - Publisher:

DOWNLOAD EBOOK

From the man who shaped the 2004 race and whose campaign changed the speed and nature of politics forever comes a powerful new vision for returning the politica
United We Stand: How We Can Take Back Our Country
Language: en
Pages: 132
Authors: Ross Perot
Categories:
Type: BOOK - Published: 1992 - Publisher:

DOWNLOAD EBOOK

Government Gone Wild
Language: en
Pages: 320
Authors: Kristin Tate
Categories: Political Science
Type: BOOK - Published: 2016-04-26 - Publisher: Center Street

DOWNLOAD EBOOK

With humor and a modern perspective, young conservative journalist Kristin Tate points out what's broken in our government and shows readers how they can fix it