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This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. T
The Korean Wave
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The rise in popularity of South Korean entertainment and culture began and is promoted as an official policy of the Korean government to revive the country's ec
The Korean Popular Culture Reader
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Over the past decade, Korean popular culture has become a global phenomenon. The "Korean Wave" of music, film, television, sports, and cuisine generates signifi
East Asian Pop Culture
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The contributors analyse the subject of Asian pop culture arranged under three headings: 'Television Industry in East Asia', 'Transnational-Crosscultural Recept
New Korean Wave
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Type: BOOK - Published: 2016-03-15 - Publisher: University of Illinois Press

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The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have b