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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (fro
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Dictionary of Advertising and Marketing Concepts
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From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed
Dictionary of Marketing and Advertising
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This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertisi
A Dictionary of Business and Management
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This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behavio