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Language: en
Pages: 448
Pages: 448
Type: BOOK - Published: 2011-03-24 - Publisher: OUP Oxford
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (fro
Language: en
Pages: 390
Pages: 390
Type: BOOK - Published: 1995-03-02 - Publisher: Wiley
This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertisi
Language: en
Pages: 145
Pages: 145
Type: BOOK - Published: 2013-08-31 - Publisher: Left Coast Press
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed
Language: en
Pages: 0
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Type: BOOK - Published: 1985-06-18 - Publisher: Palgrave Macmillan
Language: en
Pages: 612
Pages: 612
Type: BOOK - Published: 2000-04 - Publisher: Barron's Educational Series, Incorporated
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
