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Analyzing Music in Advertising
Language: en
Pages: 172
Authors: Nicolai Graakjaer
Categories: Business & Economics
Type: BOOK - Published: 2014-11-27 - Publisher: Routledge

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The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audie
Analyzing Music in Advertising
Language: en
Pages: 179
Authors: Nicolai Graakjaer
Categories: Business & Economics
Type: BOOK - Published: 2014-11-27 - Publisher: Routledge

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The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audie
Analyzing Music in Advertising
Language: en
Pages: 172
Authors: Nicolai Graakjær
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher:

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The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audie
The Oxford Handbook of Music and Advertising
Language: en
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"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising throu
Soda Goes Pop
Language: en
Pages: 331
Authors: Joanna Love
Categories: Music
Type: BOOK - Published: 2019-07-22 - Publisher: University of Michigan Press

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From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012,