Download or read book Beyond the Idea written by Vijay Govindarajan and published by Macmillan. This book was released on 2013-09-24 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.