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Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to
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Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
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Type: BOOK - Published: 2012-09-13 - Publisher: HOW Books
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of s
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Type: BOOK - Published: 2021-04-20 - Publisher: Amsterdam University Press
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its
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Type: BOOK - Published: 2019-01-01 - Publisher: Rockport Publishers
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed
