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Building Data Mining Applications for CRM

Building Data Mining Applications for CRM
Author :
Publisher : McGraw-Hill Companies
Total Pages : 548
Release :
ISBN-10 : UVA:X004393307
ISBN-13 :
Rating : 4/5 (07 Downloads)
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Book Synopsis Building Data Mining Applications for CRM by : Alex Berson

Download or read book Building Data Mining Applications for CRM written by Alex Berson and published by McGraw-Hill Companies. This book was released on 2000 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --


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Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining te