Download or read book Call of the Mall written by Paco Underhill and published by Perfection Learning. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption--is an example of commercial and social culture. This book examines how the mall is used, what it means, why it works when it does, and why it sometimes doesn't.