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Connective Branding
Language: en
Pages: 380
Authors: Claudia Fisher
Categories: Business & Economics
Type: BOOK - Published: 2010-04-01 - Publisher: John Wiley & Sons

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This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The res
(Re)inventing the Brand
Language: en
Pages: 248
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Kogan Page Publishers

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Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions a
The Political Economy of City Branding
Language: en
Pages: 204
Authors: Ari-Veikko Anttiroiko
Categories: Business & Economics
Type: BOOK - Published: 2014-02-24 - Publisher: Routledge

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Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra
The Theory and Practice of Motion Design
Language: en
Pages: 429
Authors: R. Brian Stone
Categories: Art
Type: BOOK - Published: 2018-06-19 - Publisher: Routledge

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This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theo
The Routledge Companion to Contemporary Brand Management
Language: en
Pages: 617
Authors: Francesca Dall'Olmo Riley
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co