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A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of re
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Type: BOOK - Published: 2006 - Publisher: Thomson
CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and mark
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Pages: 216
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The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniqu
Language: en
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Type: BOOK - Published: 2008 - Publisher: Pearson Education India
