Consumer Insight

Consumer Insight
Author :
Publisher : Kogan Page Publishers
Total Pages : 308
Release :
ISBN-10 : 0749442921
ISBN-13 : 9780749442927
Rating : 4/5 (21 Downloads)

Book Synopsis Consumer Insight by : Merlin Stone

Download or read book Consumer Insight written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.


Consumer Insight Related Books

Consumer Insight
Language: en
Pages: 308
Authors: Merlin Stone
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Consumer Insights 2.0
Language: en
Pages: 184
Authors: Dona Vitale
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Paramount Market Publishing

DOWNLOAD EBOOK

Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of c
Consumer Behavior and Insights
Language: en
Pages: 592
Authors: Diane Phillips
Categories: Consumer behavior
Type: BOOK - Published: 2020 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Co
Customer Insight Strategies
Language: en
Pages: 240
Authors: Christine Bailey
Categories: Business & Economics
Type: BOOK - Published: 2020-08-25 - Publisher: Kogan Page

DOWNLOAD EBOOK

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the compe
Consumer Data Research
Language: en
Pages: 198
Authors: Paul Longley
Categories: Social Science
Type: BOOK - Published: 2018-04-30 - Publisher: UCL Press

DOWNLOAD EBOOK

Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or s