Related Books

Creative Advertising
Language: en
Pages: 263
Authors: Mario Pricken
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher:

DOWNLOAD EBOOK

Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Advertising Creative
Language: en
Pages: 764
Authors: Tom Altstiel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-12-10 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th
The Fundamentals of Creative Advertising
Language: en
Pages: 184
Authors: Ken Burtenshaw
Categories: Design
Type: BOOK - Published: 2011-09-19 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot exp
How to Make It as an Advertising Creative
Language: en
Pages: 417
Authors: Simon Veksner
Categories: Art
Type: BOOK - Published: 2010-05-17 - Publisher: Laurence King Publishing

DOWNLOAD EBOOK

This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with in
Creative Strategy in Advertising
Language: en
Pages: 0
Authors: Bonnie L. Drewniany
Categories: Advertising
Type: BOOK - Published: 2008 - Publisher: Wadsworth Publishing Company

DOWNLOAD EBOOK

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative p