Destination Management and Marketing: Breakthroughs in Research and Practice

Destination Management and Marketing: Breakthroughs in Research and Practice
Author :
Publisher : IGI Global
Total Pages : 1214
Release :
ISBN-10 : 9781799824701
ISBN-13 : 1799824705
Rating : 4/5 (01 Downloads)

Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.


Destination Management and Marketing: Breakthroughs in Research and Practice Related Books

Destination Management and Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1214
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2020-03-06 - Publisher: IGI Global

DOWNLOAD EBOOK

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve
Destination Management and Marketing
Language: en
Pages: 644
Authors: Information Reso Management Association
Categories:
Type: BOOK - Published: 2020-03-06 - Publisher:

DOWNLOAD EBOOK

Destination Management and Marketing
Language: en
Pages: 648
Authors: Information Reso Management Association
Categories:
Type: BOOK - Published: 2020-03-06 - Publisher:

DOWNLOAD EBOOK

Tourist Destination Management
Language: en
Pages: 323
Authors: Nazmi Kozak
Categories: Business & Economics
Type: BOOK - Published: 2019-04-27 - Publisher: Springer

DOWNLOAD EBOOK

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contempor
Social Media Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1572
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2018-05-04 - Publisher: IGI Global

DOWNLOAD EBOOK

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organ