Download or read book Disrupted, From Gen Y to iGen written by Stefan Pollack and published by Pacific Coast Creative Publishing. This book was released on 2014-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf