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This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of mo
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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internat
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Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the Wo
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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
