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Type: BOOK - Published: 2009-11-04 - Publisher: Routledge
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This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin
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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali
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Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recogniz