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Language: en
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Pages: 609
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui
Language: en
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Pages: 595
Type: BOOK - Published: 2008-03-01 - Publisher: Edward Elgar Pub
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing researc
Language: en
Pages: 392
Pages: 392
Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back
Language: en
Pages: 255
Pages: 255
Type: BOOK - Published: 2001-02-01 - Publisher: SAGE
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
Language: en
Pages: 721
Pages: 721
Type: BOOK - Published: 2015-11-19 - Publisher: Routledge
This handbook provides a comprehensive overview of state-of-the-art, innovative approaches to qualitative research for organizational scholars. Individual chapt