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How We Use the Media
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This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred importa
How Political Actors Use the Media
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Authors: Peter Van Aelst
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Type: BOOK - Published: 2017-10-04 - Publisher: Springer

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This book investigates how individual politicians and political parties strategically make use of the media to reach their political goals. Looking beyond a pur
Media Research Methods
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Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000-02-11 - Publisher: SAGE

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Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media res
The Social Use of Media
Language: en
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Authors: Helena Bilandzic
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Type: BOOK - Published: 2012 - Publisher: Intellect Books

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This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social scien
Choice and Preference in Media Use
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Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media me