Download or read book Making Strategy Happen written by Arnold S. Judson and published by Wiley-Blackwell. This book was released on 1990 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization. The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.