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Marketing for Cultural Organizations
Language: en
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Authors: Bonita M. Kolb
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Type: BOOK - Published: 2013-07-18 - Publisher: Routledge

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book
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It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and
Marketing for Cultural Organizations
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Type: BOOK - Published: 2013 - Publisher:

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book
Marketing Cultural Organisations
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Type: BOOK - Published: 2004-11-01 - Publisher:

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Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, w