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This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written w
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".....introduction to the study of mass communication theory available and .........received unanimous critical acclaim from scholars ......... . .......a brisk
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Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. T
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The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports
