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Language: en
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Pages: 120
Type: BOOK - Published: 2015-01-12 - Publisher: CreateSpace
You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2003-04-29 - Publisher: McGraw Hill Professional
Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc
Language: en
Pages: 372
Pages: 372
Type: BOOK - Published: 2003 - Publisher: Customer Value Management I
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 1998 - Publisher:
Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and op
Language: en
Pages: 497
Pages: 497
Type: BOOK - Published: 2011-03-07 - Publisher: John Wiley & Sons
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s