Download or read book Mastering Automotive Challenges written by Bernd Gottschalk and published by Kogan Page Publishers. This book was released on 2007-04-28 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success. They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries.