New Product Launch
Author | : Joan Schneider |
Publisher | : |
Total Pages | : 0 |
Release | : 2004 |
ISBN-10 | : 0975297902 |
ISBN-13 | : 9780975297902 |
Rating | : 4/5 (02 Downloads) |
Download or read book New Product Launch written by Joan Schneider and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success.