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Language: en
Pages: 420
Pages: 420
Type: BOOK - Published: 1992 - Publisher: McGraw-Hill Companies
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted
Language: en
Pages: 402
Pages: 402
Type: BOOK - Published: 2002-11-01 - Publisher: Oxford University Press
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable,
Language: en
Pages: 384
Pages: 384
Type: BOOK - Published: 2002 - Publisher: Oxford University Press, USA
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
Language: en
Pages: 456
Pages: 456
Type: BOOK - Published: 1995 - Publisher: McGraw Hill Professional
A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-dr
Language: en
Pages: 312
Pages: 312
Type: BOOK - Published: 1979 - Publisher: NTC/Contemporary Publishing Company
