Download or read book Profits and Sustainability written by Geoffrey Jones and published by Oxford University Press. This book was released on 2017 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others.