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SAGE Brief Guide to Marketing Ethics
Language: en
Pages: 233
Authors: SAGE Publications
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: SAGE

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With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or
SAGE Brief Guide to Business Ethics
Language: en
Pages: 409
Authors: Sage Publishing
Categories: Business & Economics
Type: BOOK - Published: 2011-03-14 - Publisher: SAGE

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Designed for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text will also be an indispensi
Sage Brief Guide to Business Ethics
Language: en
Pages: 391
Authors:
Categories: Business ethics
Type: BOOK - Published: 2012 - Publisher:

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Providing objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and adve
The SAGE Handbook of Marketing Ethics
Language: en
Pages: 975
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE

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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op
Marketing Ethics & Society
Language: en
Pages: 458
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2015-09-15 - Publisher: SAGE

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Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impa