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Language: en
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Type: BOOK - Published: 2014-06-27 - Publisher: Routledge
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie
Language: en
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Type: BOOK - Published: 2016-09-22 - Publisher: Lexington Books
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential mark
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2018-04-24 - Publisher: Routledge
The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2008 - Publisher: Routledge
Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. Thi
