Download or read book The ABCs of Greening Communications written by Sylvia Hoehns Wright and published by Lulu.com. This book was released on 2016-03-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche, and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future.