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Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theo
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Type: BOOK - Published: 2003-11-20 - Publisher: SAGE Publications

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The Wrong Game
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Two season tickets.One genius idea.Zero interest in a relationship.The plan is simple: a brand new, hot, preferably funny, definitely single male will fill one
The Halo Effect
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The Boomerang Effect
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A hilariously subversive YA debut that explores the meaning of friendship and loyalty, and also why you should avoid being trapped in a small space with an angr