The End of Advertising as We Know It

Author	: Sergio Zyman
Publisher	: John Wiley & Sons
Total Pages	: 260
Release	: 2002
ISBN-10	: 047142966X
ISBN-13	: 9780471429661
Rating	: 4/5 (6X Downloads)

DOWNLOAD EBOOK

Book Synopsis The End of Advertising as We Know It by : Sergio Zyman

Download or read book The End of Advertising as We Know It written by Sergio Zyman and published by John Wiley & Sons. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.

The End of Advertising as We Know It Related Books

Language: en
Pages: 260

The End of Advertising as We Know It

Authors: Sergio Zyman

Categories: Business & Economics

Type: BOOK - Published: 2002 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.

Language: en
Pages: 253

The End of Advertising as We Know It

Authors: Sergio Zyman

Categories: Business & Economics

Type: BOOK - Published: 2002-11-14 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis,

Language: en
Pages: 274

The End of Marketing as We Know It

Authors: Sergio Zyman

Categories: Business & Economics

Type: BOOK - Published: 2000-11-07 - Publisher: Harper Collins

DOWNLOAD EBOOK

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in

Language: en
Pages: 25

Summary: The End of Marketing as We Know It

Authors: BusinessNews Publishing,

Categories: Business & Economics

Type: BOOK - Published: 2014-10-14 - Publisher: Primento

DOWNLOAD EBOOK

The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It". This complete summary of the ideas from Sergio Zyman's book "The End of Mark

Language: en
Pages:

The End of Advertising as We Know it

Authors: Sergio Zyman

Categories:

Type: BOOK - Published: 2004 - Publisher:

DOWNLOAD EBOOK