Download or read book The Greening of Junkspace, digital original edition written by Adrian Parr and published by MIT Press. This book was released on 2014-01-10 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of “sustainability” has gone mainstream. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. This BIT examines the conflict between ecobranding and true sustainability and considers the ambiguous influence of Prius-driving movie stars.