Download or read book The Idea of Ideas written by Robert W. Galvin and published by . This book was released on 1991 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bob Galvin, Chairman of the Executive Committee of Motorola & son of the founder of Motorola, Paul Galvin shares the ideas that shaped the destiny of Motorola. The ideas in this book on creativity, quality, leadership, technology, politics & global strategy are exciting. This small but powerful book is now must reading for several M.B.A. programs at leading universities & gives a unique insight into the thinking & strategies of one of the most innovative business leaders of our time. The concepts behind the unique advertising campaign Motorola mounted to meet the Japanese challenge are discussed as well as its implementation of new approaches to asking ultimate quality in products & services. In 1988 Motorola won the Malcolm Baldridge National Quality award. This shows how this was achieved as well as outlining Motorola's direction for the future. Motorola University Press, 1295 E. Algonquin Rd., Schaumburg, IL 60196-1097. 1-800-466-6744.