The Internet Trap

The Internet Trap
Author :
Publisher : Princeton University Press
Total Pages : 254
Release :
ISBN-10 : 9780691210209
ISBN-13 : 0691210209
Rating : 4/5 (09 Downloads)

Book Synopsis The Internet Trap by : Matthew Hindman

Download or read book The Internet Trap written by Matthew Hindman and published by Princeton University Press. This book was released on 2020-11-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.


The Internet Trap Related Books

The Internet Trap
Language: en
Pages: 254
Authors: Matthew Hindman
Categories: Business & Economics
Type: BOOK - Published: 2020-11-10 - Publisher: Princeton University Press

DOWNLOAD EBOOK

Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible.
The Internet Trap
Language: en
Pages: 126
Authors: Ashesh Mukherjee
Categories: Business & Economics
Type: BOOK - Published: 2018-01-18 - Publisher: University of Toronto Press

DOWNLOAD EBOOK

Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on
Cyber Junkie
Language: en
Pages: 204
Authors: Kevin Roberts
Categories: Self-Help
Type: BOOK - Published: 2010-08-24 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Recovering video game addict Kevin Roberts offers a step-by-step guide to recovery for those struggling with compulsive video gaming and Internet surfing. Recov
The Content Trap
Language: en
Pages: 464
Authors: Bharat Anand
Categories: Business & Economics
Type: BOOK - Published: 2016-10-18 - Publisher: Random House Group

DOWNLOAD EBOOK

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new ap
The Distraction Trap
Language: en
Pages: 154
Authors: Frances Booth
Categories: Self-Help
Type: BOOK - Published: 2013-04-29 - Publisher: Pearson UK

DOWNLOAD EBOOK

If you're worried that you're losing the power to concentrate The Distraction Trap can help. Learn how you can easily release your life from the steely grip of