Download or read book The MoveOn Effect written by David Karpf and published by Oxford University Press. This book was released on 2012-05-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is facilitating a generational transition among American political advocacy organizations. This book provides a detailed exploration of how "netroots" advocacy groups - MoveOn.org, DailyKos.com, DemocracyforAmerica.com, and the Progressive Change Campaign Committee - differ from "legacy" peer organizations. It also explains the partisan character of these technological innovations.