Download or read book The Origins of Postcommunist Elites written by Gil Eyal and published by U of Minnesota Press. This book was released on 2003 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional football is one of the most popular television genres worldwide, attracting the support of millions of fans, and the sponsorship of powerful companies. In A Game of Two Halves, Cornel Sandvoss considers relationship with television, its links with trans-national capitalism, and the importance of football fandom in forming social and cultural identities around the globe, to present the phenomenon of football as a reflection postmodern culture and globalization.Through a series of case studies, based in ethnographic audience research, Sandvoss explores the motivations and pleasures of football fans, the intense bond formed between supporters and their clubs, the implications of football consumption on political discourse and citizenship, football as a factor of cultural globalization, and the pivotal role of football and television in a postmodern cultural order.