Download or read book The Postmodern Fairytale written by Kevin Paul Smith and published by Springer. This book was released on 2007-07-31 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Shrek one of the greatest selling DVDs of all time? Why are shampoo advertisements based on Sleeping Beauty? Why is it that the same simple stories keep being told? This study attempts to explain why fairy tales keep popping up in the most unexpected places and why the best storytellers begin their tales with 'once upon a time'.