The Power of Customer Misbehavior

The Power of Customer Misbehavior
Author :
Publisher : Springer
Total Pages : 192
Release :
ISBN-10 : 9781137348920
ISBN-13 : 1137348925
Rating : 4/5 (20 Downloads)

Book Synopsis The Power of Customer Misbehavior by : M. Fisher

Download or read book The Power of Customer Misbehavior written by M. Fisher and published by Springer. This book was released on 2013-11-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.


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