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The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have becom
The SAGE Handbook of Social Media Research Methods
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With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this
The SAGE Handbook of Social Media Marketing
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Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising
The SAGE Handbook of Social Network Analysis
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This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces read
The SAGE Handbook of Media Studies
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Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past