The Semiotics of Consumption

The Semiotics of Consumption
Author :
Publisher : Walter de Gruyter
Total Pages : 381
Release :
ISBN-10 : 9783110854732
ISBN-13 : 3110854732
Rating : 4/5 (32 Downloads)

Book Synopsis The Semiotics of Consumption by : Morris B. Holbrook

Download or read book The Semiotics of Consumption written by Morris B. Holbrook and published by Walter de Gruyter. This book was released on 2012-01-02 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).


The Semiotics of Consumption Related Books

The Semiotics of Consumption
Language: en
Pages: 381
Authors: Morris B. Holbrook
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-01-02 - Publisher: Walter de Gruyter

DOWNLOAD EBOOK

The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).
Marketing and Semiotics
Language: en
Pages: 568
Authors: Jean Umiker-Sebeok
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-10-25 - Publisher: Walter de Gruyter

DOWNLOAD EBOOK

Creating Value
Language: en
Pages: 206
Authors: Laura R. Oswald
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emot
The Objects of Affection
Language: en
Pages: 198
Authors: A. Berger
Categories: Performing Arts
Type: BOOK - Published: 2010-07-19 - Publisher: Springer

DOWNLOAD EBOOK

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cu
Handbook of Brand Semiotics
Language: en
Pages: 47
Authors: George Rossolatos (Hrsg.)
Categories: Communication
Type: BOOK - Published: 2015-11-09 - Publisher: kassel university press GmbH

DOWNLOAD EBOOK

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empiric