Download or read book The Visionary Package written by Herbert M. Meyers and published by Springer. This book was released on 2004-10-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.